( Best 400+ ) Advertising and Sales Promotion MCQ

by Mr. DJ

Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

261. POP is an abbreviation of;

  1. Purchase of Product
  2. Property of Product
  3. Point of Purchase
  4. Priority of Purchase


Correct answer: (C) Point of Purchase

262. ______________ define(s) the job that advertising must do in the total market program.

  1. Advertising objectives
  2. Advertising budget
  3. Advertising strategy
  4. Advertising campaigns


Correct answer: (A) Advertising objectives

263. The following is the functions of advertising, Except;

  1. Persuasion
  2. Perception
  3. Reminder
  4. Selling


Correct answer: (D) Selling

264. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

  1. Meaningful
  2. Distinctive
  3. Believable
  4. Remembered


Correct answer: (B) Distinctive

265. Important people who influence the opinions of others are known as ______________.

  1. Trend setters
  2. Opinion leaders
  3. Opinion influencers
  4. Opinion setters


Correct answer: (B) Opinion leaders

266. A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

  1. Campaign
  2. Trial
  3. Marketing
  4. Commercial


Correct answer: (A) Campaign

267. In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.

  1. Trade show
  2. News release
  3. Infomercial
  4. Double-page spread


Correct answer: (B) News release

268. The most common form of outdoor advertising is

  1. Stadium advertising
  2. Advertising on taxis
  3. Advertising on bus backs
  4. Billboard advertising


Correct answer: (D) Billboard advertising

269. Which of the following statements about magazines as an advertising medium is true?

  1. Magazines have distinct profiles for well-defined target audiences
  2. Some nationally distributed magazines publish regional or metro editions to reduce the’cost of ads and wasted coverage
  3. Magazine ads can convey complex information
  4. All of these


Correct answer: (D) All of these

270. ______________ are direct response television commercials which generally include a phone number or’website

  1. Infomercials
  2. Phone-in programmes
  3. Advocacy ads
  4. Quick response ads


Correct answer: (A) Infomercials

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