( Best 250+ ) Brand Management MCQ

by Mr. DJ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

Brand Management MCQ

  1. Advertising _________ is capable to attract consumers only if it is based on their needs.
  1. Reach
  2. Copy
  3. Frequency
  4. Media

 

Correct answer: (B)
Copy

  1. Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.
  1. traditional
  2. non – traditional
  3. social
  4. new

 

Correct answer: (A)
traditional

  1. All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:
  1. Vision statements are never presented with an organization’s mission statement
  2. Vision statements are often combined with the mission statement
  3. Vision statements are often designed to be memorable, one-line statements
  4. Vision statements reflect an organization’s strategic intent

 

Correct answer: (A)
Vision statements are never presented with an organization’s mission statement

  1. An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?
  1. Line extension
  2. Multibrand
  3. Brand extension
  4. Rebranding

 

Correct answer: (C)
Brand extension

  1. While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it’s:
  1. Customer service
  2. Consistent performance
  3. Price value relationship
  4. Accessibility

 

Correct answer: (B)
Consistent performance

  1. An effective advertising campaign:
  1. Revolves around a strong single idea
  2. Should appeal to self interest of customer
  3. Must not wander off
  4. All of the given options

 

Correct answer: (D)
All of the given options

  1. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
  1. idea
  2. demand
  3. product.
  4. service.

 

Correct answer: (C)
product.

  1. At the center of a brand’s characteristics is the following:
  1. Identity
  2. Image
  3. Value
  4. None of the given options

 

Correct answer: (C)
Value

  1. Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.
  1. Market challenger
  2. Market Leader
  3. Market Follower
  4. Market Nicher

 

Correct answer: (B)
Market Leader

  1. Benefits of having different brands include all of the following except:
  1. Quickly respond to retailers’ need
  2. Effectively compete in market
  3. Save the actual brand image
  4. Fill all the gaps in market

 

Correct answer: (D)
Fill all the gaps in market

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