( Best 250+ ) Brand Management MCQ

by Mr. DJ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

Brand Management MCQ

  1. Factors affecting the choice of distribution channel include
  1. Customer value
  2. Sales revenues
  3. Both of the given options
  4. None of the given options

 

Correct answer: (C)
Both of the given options

  1. Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?
  1. Customers
  2. Competitors
  3. General Managers
  4. Brand owners

 

Correct answer: (A)
Customers

  1. Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.
  1. Customer values
  2. Brand values
  3. Organizational goals
  4. Brand associations

 

Correct answer: (A)
Customer values

  1. Which one of the following is the best example of implicit promise?
  1. Personal computer
  2. Furniture
  3. Green tea
  4. Crockery

 

Correct answer: (C)
Green tea

  1. For communication to be effective it should be:
  1. Repetitive
  2. Reinforcing
  3. Both of the given options
  4. None of the given options

 

Correct answer: (C)
Both of the given options

  1. Good _________ offers various benefits to the brand and the company.
  1. Communication
  2. Variety
  3. Positioning
  4. Placement

 

Correct answer: (C)
Positioning

  1. Gross impressions means
  1. The percentage of the target audience exposed to a message
  2. All possible exposures to a given medium at a given time
  3. Both a and b above
  4. The standard for a communication message to have an impact on the consumer

 

Correct answer: (B)
All possible exposures to a given medium at a given time

  1. he controllable variables a company puts together to satisfy a target group is called the _________.
  1. Marketing strategy
  2. Marketing mix
  3. Strategic planning
  4. Marketingconcept

 

Correct answer: (B)
Marketing mix

  1. Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.
  1. undermining competitive competencies
  2. building customer loyalty
  3. milking the market for product desires
  4. renewing a customer base

 

Correct answer: (B)
building customer loyalty

  1. If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.
  1. Marketing
  2. Commercial
  3. Social
  4. Promotion

 

Correct answer: (A)
Marketing

You may also like

Leave a Comment