( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

191. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT _________.

1. spendable income
2. savings and assets
3. debts
4. occupation

 

Correct answer: (D)
occupation

192. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

1. Sought goods
2. Unique goods
3. Unsought goods
4. Preferred goods

 

Correct answer: (C)
Unsought goods

193. Right branding increases _________ of the product, which should be more than that of the generic product.

1. Consumer revolt
2. Market share
3. Profit
4. Value

 

Correct answer: (D)
Value

194. select an appropriate definition of want .

1. consumer needs
2. needs backed by buying power
3. needs directed to the product
4. basic human requirements

 

Correct answer: (C)
needs directed to the product

195. Selectivity is related to _________.

1. portrayal
2. relevance
3. support
4. coverage

 

Correct answer: (D)
coverage

196. Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:

1. Corporate strategy
2. Target design
3. Mix strategy
4. Marketing strategy

 

Correct answer: (D)
Marketing strategy

197. SWOT is an acronym for:

1. Strategy, working, opinion, tactical
2. Strengths, weakness, opportunities, threats
3. Strategy, Work, openness, toughness
4. Strategy, weakness, opinions, tactics

 

Correct answer: (B)
Strengths, weakness, opportunities, threats

198. tele marketing is a part of _________

1. direct marketing
2. relationship marketing
3. social marketing
4. viral marketing

 

Correct answer: (A)
direct marketing

199. Testing before launching a product launching a product is known as ._________

1. Acid test
2. Concept testing
3. mrket test
4. test marketing

 

Correct answer: (D)
test marketing

200. The _________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

1. product
2. marketing
3. production
4. selling

 

Correct answer: (A)
product