( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

211. The customer mindset affects how _________ react in the market place in six main ways.

1. Values
2. Market values
3. Brand values
4. Organisational values

 

Correct answer: (C)
Brand values

212. The difference between company’s present financial position and the financial objectives is known as:

1. Contribution gap
2. Contribution margin
3. Financial objectives’ failure
4. Low demand in market

 

Correct answer: (A)
Contribution gap

213. The drivers of change include all of the following except:

1. Downfall in industry
2. Consumer behavior
3. Market analysis
4. An investment by a foreign firm in local market

 

Correct answer: (C)
Market analysis

214. The elasticity of sales to sales promotion is _________ that of advertising

1. Less than
2. Equal to
3. Greater than
4. Inversely proportional to

 

Correct answer: (D)
Inversely proportional to

215. The elasticity of sales to sales promotion is _________ that of advertising.

1. Less than
2. Equal to
3. Greater than
4. Inversely proportional to

 

Correct answer: (C)
Greater than

216. The functional risk of brand is related to _________.

1. Price
2. Performance
3. Social image
4. Our self concept

 

Correct answer: (B)
Performance

217. The key customer markets consists of _________

1. Government markets
2. Business markets
3. Consumer markets
4. All of the above

 

Correct answer: (D)
All of the above

218. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?

1. Motive
2. Belief
3. Behavior
4. Attitude

 

Correct answer: (D)
Attitude

219. The most basic level of a product is called the:

1. core product.
2. central product
3. fundamental product.
4. augmented product.

 

Correct answer: (A)
core product.

220. The most important factor in brand management is to ensure that your _________ must be matching with consumers’ perceptions.

1. Brand pinnacle
2. Brand’s persona
3. Brand associations
4. Brand value

 

Correct answer: (B)
Brand’s persona