( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

231. This type of growth refers to concentrating activities on markets and/or products that are familiar:

1. Diversification
2. Condensive
3. Integrative
4. Intensive

Correct answer: (D)
Intensive

232. Vehicles dealing with particular areas of interest, such as sports, hobbies or finance, are the ones most likely to have lifestyle and product – usage data in addition to_________ profiles.

1. media
2. demographic
3. audience
4. brand

Correct answer: (B)
demographic

233. What approach should a brand manager adopt to know the status of a brand stands in terms of consumer perceptions?

1. Compare two or three brands
2. Analyze the market segmentations
3. Select the potential target markets
4. Understanding customer’s needs

Correct answer: (B)
Analyze the market segmentations

234. What is the last stage of the consumer decision process?

1. problem recognition
2. post purchase behavior
3. alternative evaluation
4. purchase

Correct answer: (B)
post purchase behavior

235. When a company distributes its products through a channel structure that includes one or more resellers, this is known as _________

1. indirect marketing
2. direct marketing
3. multilevel marketing
4. integrated marketing

Correct answer: (A)
indirect marketing

236. When a company distributes its products through a channel structure that includes one or moreresellers, this is known as _________

1. Indirect marketing
2. direct marketing
3. multi-level marketing
4. integrated marketing

Correct answer: (A)
Indirect marketing

237. When companies combine existing brand with new brands, brands are called

1. parent brand
2. product extension
3. brand extension
4. sub-brand

Correct answer: (D)
sub-brand

238. When consumersare seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.

1. Order processing
2. Order booking
3. Ready availability
4. Information about warranty

Correct answer: (C)
Ready availability

239. When the same brand name holds several products in different markets, it is known as the

1. Umbrella brand
2. Source brand
3. Multi-brand
4. Range brand

Correct answer: (A)
Umbrella brand

240. When we keep the same brand name of new offerings so that customers may develop an immediate familiarity, the resultant phenomenon is known as:

1. Leveraging
2. Extension
3. Diversification
4. Stretching

Correct answer: (A)
Leveraging

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