( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

241. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about

1. Promotion
2. Price
3. Distribution
4. Product

Correct answer: (C)
Distribution

242. Which is not a method of costing media?

1. CPA
2. CTR
3. CPM
4. CPR

Correct answer: (D)
CPR

243. which is the future of of direct marketing _________

1. one to one communication
2. open dialogue
3. personal relationship
4. all the above

Correct answer: (D)
all the above

244. Which of the following author states that benefits are weak unless they relate to the customers’ central values and beliefs?

1. Jean-Noel Kapferer
2. Scot M. Davis
3. Philip Kotler
4. Geoffrey Randall

Correct answer: (B)
Scot M. Davis

245. Which of the following is a “concise statement that summarizes brand’s commitment or promise to target consumers and actively communicates the advantage over competing brands”?

1. Vision statement
2. Mission statement
3. Positioning statement
4. alue statement

Correct answer: (B)
Mission statement

246. Which of the following is basically getting into different versions of the same base product on the same market?

1. Product extension
2. Brand diversification
3. Market extension
4. Line extension

Correct answer: (D)
Line extension

247. Which of the following is considered the first step of the strategic brand management process?

1. Building brand mission
2. Building brand vision
3. Building brand objectives
4. Building brand picture

Correct answer: (B)
Building brand vision

248. Which of the following is not a reason of “selling a service is difficult”?

1. Competitors can copy services very easily
2. It is hard to summarize and communicate services
3. Standardization among services is difficult
4. Customer can never be satisfied with a service

Correct answer: (D)
Customer can never be satisfied with a service

249. Which of the following is not a valid statement?

1. It is necessary to plan for out-of-home media
2. The media environment has become fiercely competitive
3. Media planning is less important than creative
4. Independent media buying services specialize in media planning

Correct answer: (C)
Media planning is less important than creative

250. Which of the following is NOT included as a basic idea in the definition of marketing concepts?

1. Total company effort
2. Profit
3. Productivity
4. Customer satisfaction

Correct answer: (A)
Total company effort