Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- 5 According to researches, the highest brand loyalty of customers is among:
- Coffee
- Shampoo
- Cigarette
- Tea
Correct answer: (C)
Cigarette
- A _________ has to answer the questions like what would be the short of market if our brand is not there.
- Brand image
- Brand picture
- Brand manager
- Brand association
Correct answer: (B)
Brand picture
- A _________ is a detailed version of the idea stated in meaningful consumer terms
- product concept
- product idea
- product feature
- product image
Correct answer: (A)
product concept
- A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1)
- Logo
- Slogan
- Tag line
- Symbols
Correct answer: (A)
Logo
- A _________ is a group or set of things that have similar characteristics.
- Brand
- Category
- Product
- Service
Correct answer: (B)
Category
- A _________ is an elaborated version of the idea expressed in consumer terms
- new idea
- product concept
- product idea
- test brand
Correct answer: (B)
product concept
- A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________
- salesperson, customer
- politician, voter
- marketer, prospect
- celebrity, audience
Correct answer: (C)
marketer, prospect
- A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
- Brand based
- Consumer based
- Marketing
- Competition based
Correct answer: (A)
Brand based
- A brand based organization provides which of the following benefits
- Clarity of role
- Commitment to brand growth
- A collective responsibility
- All of the given options
Correct answer: (D)
All of the given options
- A brand-based model reveals the following:
- Why customers buy the brands they buy?
- What are the underlying motives for their purchasing brands of their preference?
- Why companies keep their brands contemporary?
- All of the given options
Correct answer: (D)
All of the given options