Digital Business MCQ
Digital Business Definition
Digital business is the process of applying digital technology to reinvent business models and transform a company’s products and customer experiences—innovating products that create new value and connecting people with things, insights and experiences.
Digital Business MCQ
111. Auction sites like eBay tend to use _______ pricing.
A. Dynamic.
B. Fixed.
C. Trigger.
D. Utilization.
Answer:- A
112. Which of the following is not considered to be a drawback of Internet auctions?
A. Market inefficiency.
B. Trust risks.
C. Fulfillment costs.
D. Delayed consumption costs.
Answer:- A
113. The marketplace for auction sites is best described as _____.
A. Many sites attaining similar levels of profitability.
B. Easy to enter due to minimal barriers.
C. Populated mostly with small, thriving specialty sites.
D. Dominated by a handful of sites with established networks.
Answer:- D
114. A dynamically priced market that features few buyers and many sellers is a market that exhibits ______.
A. Market neutrality.
B. Buyer bias.
C. Seller bias.
D. Owner bias.
Answer:- B
115. Which of the following is not a primary function of a portal?
A. Navigation of the Web.
B. Social networking.
C. Commerce.
D. Content.
Answer:- B
116. Which portal business model best describes Yahoo?
A. General purpose portal.
B. Affinity group based vertical market.
C. Focused content based vertical market.
D. None of the above.
Answer:- A
117. Which of the following portal revenue models involves charging for premium content?
A. ISP services.
B. General advertising.
C. Subscription fees.
D. Tenancy deals.
Answer:- C
118. Which of the following best describes predicted growth in C2C and B2C auction spending?
A. B2C spending will overtake C2C spending.
B. Both types of spending will increase.
C. C2C spending will decrease while B2C increases.
D. Both types of spending will decline at similar rates.
Answer:- B
119. An auction that has multiple winners that all pay the same price is an example of________.
A. Uniform pricing.
B. Discriminatory pricing.
C. Bid rigging.
D. Price matching.
Answer:- A
120. The communication standard for sharing business documents and settlement information that emerged in the 1970s is called_____.
A. ECD.
B. EDI.
C. IDE.
D. BCB.
Answer:- B
