( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- The aggregate of consumer for a given product is called_____.
- Market
- Marketing
- Manufacturing
- None of the above
- Dividing the market into distinct groups of buyers with different needs, characteristics or behavior is ____________.
- Diversification
- Distribution
- Segmentation
- Saturation
- Women’s era, Aval vikadan represent _________.
- Geographic segmentation
- Demographic segmentation
- Psycho graphical segmentation
- Behavioural segmentation
- Age, income, gender are grouped under______.
- Geographic segmentation
- Demographic segmentation
- Psycho graphical segmentation
- Behavioural segmentation
65. Life Style, personality, attitude are grouped under_______.
- Geographic segmentation
- Demographic segmentation
- Psycho graphical segmentation
- None of the above
- _______ is the process of dividing a heterogeneous market into homogeneous sub markets.
- Market Diversification
- Market Distribution
- Market Segmentation
- Market Saturation
- Consumers who always buy the same brand are called ______.
- Hard core loyals
- Split core loyals
- Shifting loyals
- Switchers
- Consumers who always loyal to two or three brands are called ______.
- Hard core loyals
- Split core loyals
- Shifting loyals
- Switchers
- Consumers who shift from one brand to another are called ______.
- Hard core loyals
- Split core loyals
- Shifting loyals
- Switchers
- Consumers who show no loyalty to any brand are called _______.
- Hard core loyals
- Split core loyals
- Shifting loyals
- Switchers
