Marketing Management Short Question And Answer
Marketing Management Short Question And Answer
41.Define selling.
Answer:- Selling is a transaction between the seller and the prospective buyer or buyers where money (or something considered to have monetary value) is exchanged for goods or services.
- What are the functions of exchange?
Answer:- Buying, assembling and selling are the functions of exchange.
- What are the Five Product Levels?
Answer:- Core product, generic, expected, augumented, potential are the Five Product Levels.
- What is a product mix?
Answer:- A product mix is a set or combination of all product lines and items that a particular seller offers for sale.
45.What is product length?
Answer:- Product length refers to the total number of items in its product mix.
- What is product width?
Answer:- Product width refers to the number of product lines offered by the company.
47.What is product depth?
Answer:- Product depth refers to the average number of items offered by the company in each product line.
- What is product consistency?
Answer:- Product consistency refers to how closely the various product lines are related.
- What is a trademark?
Answer:- Trademark is legal and indicates ownership of the product.
- What is the difference between brand name and trademark?
Answer:- A trademark is a mark that legally represents something, usually a business, by their goods or services. A brand name, however, is the name that a business chooses for one of their products.
