Marketing Management Short Question And Answer
Marketing Management Short Question And Answer
- What is adulteration?
Answer:- Adulteration is the process of adding unwanted substances to the food, with similar appearance/colour for making profits.
- What is hoarding?
Answer:- Hoarding is the purchase of large quantities of a commodity by a speculator with the intent of pushing up the price.
- Give examples for unfair trade practices.
Answer:- Some examples of unfair trade methods are: the false representation of a good or service; false free gift or prize offers; non-compliance with manufacturing standards; false advertising; or deceptive pricing.
- What is black marketing?
Answer:- The black market is a market where goods are traded illegally. It includes smuggling and the trade in illegal products such as drugs.
- What is geographic segmentation?
Answer:- Geographic segmentation is when a business divides its market on the basis of geography. There are several ways that a market can be geographically segmented. You can divide your market by geographical areas, such as by city, county, state, region, (like the West Coast), country, or international region, (like Asia).
- What is demographic segmentation?
Answer:- Demographic segmentation is market segmentation according to age, race, religion, gender, family size, ethnicity, income, and education.
- What is micro marketing?
Answer:- Micromarketing is a marketing strategy in which advertising efforts are focused on a small group of highly targeted consumers.
- Write a short note on MIS.
Answer:- A marketing information system (MKIS) is a management information system (MIS) designed to support marketing decision making.
- Mention any two functions of marketing.
- Gathering and Analyzing Market Information
- Product Designing and Development
- Mention any two type of market.
- Local, national, international.
- Commodity, capital.
- Perfect, imperfect.
- Give the meaning of online marketing.
Answer:- Online marketing is the process of advertising any kind of good or service to potential consumers via digital strategies.
