( Best 50+ ) Marketing Management MCQ

by Mr. DJ

Marketing Management MCQ

What Is Marketing Management ?

Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.

Marketing Management MCQs

  1. Good marketing is no accident, but a result of careful planning and _____________.
  1. Execution
  2. Selling.
  3. Research.
  4. Strategies.

Correct answer: (A) Execution

  1. The ______________ function of marketing makes the products available in different geographic regions.
  1. Production.
  2. Selling.
  3. Distribution.
  4. Promotion.

Correct answer: (C) Distribution.

  1. The traditional view of marketing is that the firm makes something and then ______________ it.
  1. Markets.
  2. Sells.
  3. Prices.
  4. Services.

Correct answer: (B) Sells.

  1. ______________ is referred to as segmentation.
  1. Mass marketing.
  2. Niche marketing.
  3. Differentiated marketing.

Correct answer: (A) Mass marketing.

  1. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________
  1. Reference groups
  2. Family.
  3. Roles.
  4. Status.

Correct answer: (A) Reference groups

  1. Augmented product contains ______________.
  1. Basic needs.
  2. Functional characteristics.
  3. Additional benefits.
  4. Expected features.

Correct answer: (C) Additional benefits.

  1. The emotional attachment of a customer towards a brand is known as ______________.
  1. Brand associations
  2. Perceived quality.
  3. Brand loyalty.
  4. Brand awareness.

Correct answer: (C) Brand loyalty.

  1. Logistics means ______________.
  1. Production.
  2. Flow of goods.
  3. Consumption.
  4. Marketing channel.

Correct answer: (B) Flow of goods.

  1. Logistics management is a part of ______________.
  1. Production.
  2. Marketing channel
  3. Supply chain management.
  4. Consumption.

Correct answer: (C) Supply chain management.

  1. Marketing buzz means ______________.
  1. Viral marketing.
  2. Virtual marketing.
  3. De-marketing.
  4. Social marketing.

Correct answer: (A) Viral marketing.


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