Marketing Management Short Question And Answer
Marketing Management Short Question And Answer
- What is penetration pricing?
Answer:- Penetration pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
- Give an example for zero level channels.
Answer:- Manufacturer consumer is an example for zero level channels.
- Give an example for two level channels.
Answer:- Manufacturer wholesaler à Retailer consumer is an example for two level channels.
- Give an example for three level channels.
Answer:- Manufacturer wholesaler pageant à Retailer consumer is an example for three level channel.
- Give an example for one level channels.
Answer:- Manufacturer Retailer consumer is an example for one level channels.
- Who is a retailer?
Answer:- A Retailer is one who sells to the ultimate consumer.
- What is the difference between Marketing and Sales
Answer:- Sales focuses on selling existing products to customers and driver volumes through promotional means. Marketing focuses on products that meet customer needs through marketing programs that enhances customer satisfaction.
- What is a marketing mix?
Answer:- Marketing Mix is the tool for implementation of the marketing strategy. It includes four elements namely product, price, physical distribution, promotion.
- What are the elements of marketing mix?
Answer:- Product, price, physical distribution, promotion are the four elements of marketing mix. They are also called as four P’s of marketing.
- What is a market?
Answer:- The aggregate of consumers for a given product is called as a market. Or it is also a place where buyers and sellers meet to exchange the goods and services for a money value.
