Marketing Management Short Question And Answer - Gk By... Answer:- Marketing is a process which aims at satisfying customers. It is a connecting link between the consumer and the producer

( Best 100+ ) Marketing Management MCQ

( Best 100+ ) Marketing Management MCQ

Definition:-

Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

( Best 100+ ) Marketing Management MCQ

  1. Marketing is a process which aims at _______.
  • Selling products
  • Maximizing profits
  • Satisfying customers
  • Producing
  1. “Many people want a BMW but only a few are able to buy”, is an example
  • Need
  • Want
  • Demand
  • status
  1. _____ is the father of modern marketing.
  • Peter Drucker
  • Philip Kotler
  • Adam Smith
  • Henry Fayol
  1. Marketing is ______
  • Art
  • Science
  • Both
  • Neither
  1. The buying process starts when the buyer recognizes a _________.
  • Product
  • an advertisement for the product
  • a salesperson from a previous visit
  • problem or need
  1. ______ refers to collecting goods of the same type from various sources of supply.
  • Buying
  • Selling
  • Assembling
  • Financing
  1. Which function helps in place utility ?
  • Transportation
  • Financing
  • Risk bearing
  • Selling
  1. Which function gives “time utility”?
  • Transportation
  • Financing
  • Risk bearing
  • Warehousing
  1. The standardised grade name for agricultural product is _________.
  • Agmark
  • ISI
  • Aavin
  • BIS
  1. Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:
  • Production concept
  • Marketing concept
  • Selling concept
  • Product concept

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