( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- Marketing is a process which aims at _______.
- Selling products
- Maximizing profits
- Satisfying customers
- Producing
- “Many people want a BMW but only a few are able to buy”, is an example
- Need
- Want
- Demand
- status
- _____ is the father of modern marketing.
- Peter Drucker
- Philip Kotler
- Adam Smith
- Henry Fayol
- Marketing is ______
- Art
- Science
- Both
- Neither
- The buying process starts when the buyer recognizes a _________.
- Product
- an advertisement for the product
- a salesperson from a previous visit
- problem or need
- ______ refers to collecting goods of the same type from various sources of supply.
- Buying
- Selling
- Assembling
- Financing
- Which function helps in place utility ?
- Transportation
- Financing
- Risk bearing
- Selling
- Which function gives “time utility”?
- Transportation
- Financing
- Risk bearing
- Warehousing
- The standardised grade name for agricultural product is _________.
- Agmark
- ISI
- Aavin
- BIS
- Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option:
- Production concept
- Marketing concept
- Selling concept
- Product concept