( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- The word promotion originates from the latin word ______.
- Promov
- Promovere
- Promote
- Promota
- “How are you telling consumers in your target group about your product” This question belongs to which marketing concept?
- Product
- Price
- Place
- Promotion
- The promotion “P” of marketing is also known as ________.
- Product Differentiation
- Distribution
- Cost
- Communication
- ______ involves mass communication.
- Personal selling
- Sales promotion
- Advertising
- Publicity
- AIDAS theory of selling is related to ______.
- Personal selling
- Sales promotion
- Advertising
- Publicity
56______ involves a face to face oral presentation.
- Personal selling
- Sales promotion
- Advertising
- Publicity
- _______ involves paid form of non personal presentation and promotion of ideas.
- Personal selling
- Sales promotion
- Advertising
- Publicity
- Free samples is given to consumers in case of ______.
- Personal selling
- Sales promotion
- Advertising
- Publicity
- Samples, coupons, contests are part of ______.
- Personal selling
- Sales promotion
- Advertising
- Publicity
- ______ arranged at exhibitions or trade fair encourages the buyers to try and buy the product.
- Samples
- Coupons
- Contests
- Demo
