( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):
- Idea.
- Demand.
- Product.
- Service.
- The most basic level of a product is called the:
- Core product.
- Central product.
- Fundamental product.
- Augmented product
23. A(n) _____ product exceeds customer expectations.
- Strategic
- Superior
- Augmented
- Anticipated
- Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
- Specialty
- Convenience
- Unsought
- Augmented
- Bread and milk are which kind of products?
- Specialty Products
- Convenience products
- Shopping products
- Unsought products
26. Which of the following is NOT included in product decisions?
- Styling
- Brand name
- Warehousing
- Packaging
- If actual performance of the product exceeds the expected performance of the product, Then customer is ___________________
- Satisfied
- Dissatisfied
- Delighted
- Neutral
- Who pioneered sachet strategy in shampoos?
- Clinic plus
- Chik
- Sunsilk
- Dove
- Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?
- Label
- Co-brand
- Brand
- Product
- The _____ identifies the product or brand.
- Container
- Label
- Advertisement
- Warranty
