( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- What is the basic property of a service which makes it different from a product.
- Shape
- Size
- Very expensive
- Intangibility
- A_____ is an intangible product involving a dead, a performance or an effort that cannot be physically possessed.
- System
- Service
- Society
- Activity
- ________ is the feature of service.
- Tangibility
- Intangibility
- Separability
- Homogeneity
- A ______ is a set of all product lines and items that a particular seller offers for sale.
- Product mix
- Product line
- Product width
- Product length
85._______ refers to the total number of items in its product mix.
- Product mix
- Product line
- Product width
- Product length
- ______ refers to the number of product lines offered by the company.
- Product mix
- Product line
- Product width
- Product length
- _______ refers to the average number of items offered by the company in each product line.
- Product mix
- Product depth
- Product width
- Product length
- ________ refers to how closely the various product lines are related.
- Product mix
- Product consistency
- Product width
- Product length
- ______ is a part of the product, which carries verbal information about the product.
- Label
- Brand
- Trademark
- Package
- _______ is legal and indicates ownership of the product.
- Label
- Brand
- Trademark
- Package
