( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- Adding new features to a product is advocated by which of the approaches?
- Product Approach
- Production Approach
- Marketing Approach
- Selling Approach
- One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
- To make products easily visible and available
- To promote sales of products
- To differentiate their products from those of competitors
- To do marketing surveys
- Which one of the following BEST describes the human need?
- Food
- French-fries
- Burger
- Pizza
- ______ provides fast and accurate marketing information.
- Marketing Information System
- Management Information System
- Maintenance Information System
- All of the above
- _____ includes the complete analysis of the market.
- Marketing Research
- Management Research
- Maintenance Research
- All of the above
- ______ is a function of physical supply.
- Transportation
- Financing
- Risk bearing
- Selling
- _______ is a means to reduce risk.
- Insurance
- Financing
- Risk bearing
- Selling
- The word “market” is derived from the latin word ______.
- Marketing
- Marcatus
- Marque
- Markatus
- Stock exchange of Mumbai is an example for_______.
- Perfect market
- Manufacture market
- Imperfect market
- Regulated market
- ________is a connecting link between the consumer and the producer.
- Marketing
- Selling
- Consumption
- Buying
