( Best 100+ ) Marketing Management MCQ
Definition:-
Marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.
- There are ____ stages in product life cycle.
- One
- Two
- Three
- Five
- FMCG stands for____
- Functional mid priced consumer goods
- Fast moving consumer goods
- Financial moving consumer goods
- Fast mid priced consumer goods
- ______ ensures protection against leakage.
- Grading
- Standardizing
- Packaging
- labelling
- _______ is a bundle of utilities.
- Product
- Price
- Promotion
- Physical distribution
35.Price is the only element in the marketing mix that produces:
- Fixed cost
- Expense
- Variable cost
- Revenue
- The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.
- Price Decisions
- Place Decisions
- Product Decisions
- Promotion Decisions
- Rs. 199.99 is an example for _______ pricing.
- Skimming
- Penetration
- Odd
- Even
38.________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
- Skimming
- Penetration
- Psychological
- Cost based
- Markup pricing is also called as __________.
- Cost pricing
- Marginal priced
- Cost plus pricing
- Cost based pricing
- Customary pricing is adopted for ________.
- Confectionary
- Railways
- Shoes
- All the above
