( Best 250+ ) Brand Management MCQ

Brand Management MCQ

Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.

251. Which of the following is one of the marketer’s major positioning tools, which has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.

1. Social marketing
2. Product quality
3. Specialty marketing
4. Position marketing

Correct answer: (B)
Product quality

252. Which of the following is the indicator of brand strength?

1. Brand reputation
2. Patents and rights
3. Perceived brand values
4. Growth rate

Correct answer: (D)
Growth rate

253. Which one of the following form of asset the brand has _________

1. Tangible assets
2. Intangible assets
3. Current assets
4. Fixed assets

Correct answer: (B)
Intangible assets