Brand Management MCQ
Definition Of Brand Management :- Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time. … A brand manager ensures the innovation of a product or brand, creating brand awareness via the use of price, packaging, logo, associated colors, and lettering format.
- A change in an individual’s behavior prompted by information and experience refers to which one of the following concept?
- learning
- role selection
- perception
- motivtion
Correct answer: (A)
learning
- A change in positioning may cause __________ in price.
- An upward change
- A downward change
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
- A cluster of complementary goods and services across diverse set of industries is called as
- market place
- meta market
- market space
- resource market
Correct answer: (B)
meta market
- A company’s own retail outlets are meant:
- To avoid the threat of distributors’ power
- To own and batter control the distribution channel
- Distribution, itself, is a good business
- All of the given options
Correct answer: (B)
To own and batter control the distribution channel
- A customer will choose a brand based on how compelling the _________ was as compared to other brands.
- Difference
- Similarity
- Sameness
- Uniqueness
Correct answer: (A)
Difference
- A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
- If it satisfies customers’ needs
- If the price differential is minimal
- If the brand can be classed as aspirational
- Differentiated products will always be successful
Correct answer: (A)
If it satisfies customers’ needs
- A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.
- programme
- action
- audience
- media
Correct answer: (C)
audience
- A good brand contract:
- Keeps customer perspective in view
- Delivers promises made with customers
- Unearths negative promises
- All of the given options
Correct answer: (D)
All of the given options
- A good channel system must automatically offer _________ to the customers.
- Transaction services
- After-sales services
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
- A good positioning is something that must be _________ to the customer.
- Visible
- Believable
- Reasonable
- Invisible
Correct answer: (B)
Believable
