( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

111. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

 

112. The first step in developing an advertising program should be to:

1. Set advertising objectives.
2. Set the advertising budget.
3. Evaluate advertising campaigns.
4. Develop advertising strategy.

 

113. Keeping consumers thinking about the product is the objective for which type of advertising ?

1. Informative advertising.
2. Psychological advertising.
3. Reminder advertising.
4. Persuasive advertising.

 

114. An ad to persuade customers to buy a Product is known as ______________

1. Persuasive ad
2. Informative ad
3. Replacement ad
4. Reminder ad

 

115. ______________ appeal relates to psychological need of a person

1. Emotional
2. Personal
3. Social
4. Relational

 

116. Exposure of an ad to sample jury of prospective buyers is

1. Consumer jury method
2. Sales area tests
3. Questionnaire method
4. Focus group sessions

 

117. Communication activities which provide incentives to customer is known as

1. Sales promotion
2. Advertising
3. Personal selling
4. Publicity

 

118. The central theme of media planning is ______________

1. Message dissemination
2. Appeal
3. Media scheduling
4. Media selection

 

119. The message designed to motivate customers to purchase is known as

1. Advertisement
2. Appeal
3. Motivation ad
4. Publicity

 

120. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?

1. advertising
2. public relations
3. direct marketing
4. sales promotion