( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

121. ______________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

1. Personal selling
2. Public relations
3. Direct marketing
4. Sales promotion

 

122. Two major factors are changing the face of today’s communications. One of these factors is the fact that:

1. costs of promotion are rising.
2. mass markets are fragmented and marketers are shifting away from mass marketing.
3. global communications are not growing rapidly enough.
4. marcom managers have achieved more power and control.

 

123. IMC, as presented in the text and in context with promotion, stands for:

1. international manufacturing capacity.
2. international monetary consistency.
3. integrated marketing communications.
4. integrated marketing corporations.

 

124. The concept of ______________ suggests that the company must blend the promotion tools carefully into a coordinated promotion mix.

1. public relations
2. integrated market planning
3. integrated marketing communications
4. global cultural imperatives

 

125. Which of the following promotional tools can reach many prospects who otherwise avoid salespeople and is received as news rather than as a sales-directed communication?

1. advertising
2. personal selling
3. public relations
4. sales promotion

 

126. A ______________ is a promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand If the strategy is successful, consumer demand will move the product through the channel.

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

 

127. Which of the following WOULD NOT be one of the primary advertising objectives as classified by primary purpose?

1. To inform
2. To persuade
3. To remind
4. To make profits

 

128. One of the arguments that supports the competitive-parity method for budgeting promotions is that:

1. It is the fairest budget method.
2. It is generally the cheapest method of allocating funds.
3. Competitor’s budgets represent the collective wisdom of the industry.
4. It is the easiest budget method to use on a global basis.

 

129. Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT:

1. Be meaningful.
2. Be tasteful.
3. Be believable.
4. Be distinctive.

 

130. The first thing a reader notices in a printed advertising is the:

1. Headline.
2. Illustration.
3. Copy.
4. Format.