GeneralUncategorized ( Best 400+ ) Advertising and Sales Promotion MCQ by Mr. DJ 15/09/2021 Advertising and Sales Promotion MCQ 151. Current trends in communications and promotions indicate that companies are doing less: marketing and more promotion. broadcasting and more narrowcasting. selling and more advertising. communication and more manipulation. Correct answer: (B) broadcasting and more narrowcasting. 152. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form? advertising personal selling public relations sales promotion Correct answer: (A) advertising 153. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships. Advertising Public relations Sales promotion Direct marketing Correct answer: (D) Direct marketing 154. The first step in developing an advertising program should be to: Set advertising objectives. Set the advertising budget. Evaluate advertising campaigns. Develop advertising strategy. Correct answer: (A) Set advertising objectives. 155. After determining its advertising objectives, a company next sets its ______________ for each product. Advertising strategy Advertising budget Advertising goals Advertising format Correct answer: (B) Advertising budget 156. No matter how big the advertising budget, advertising can succeed only if commercials: Are economically feasible. Gain attention and communicate well. Are acceptable on a global level. Are artistically pleasing. Correct answer: (B) Gain attention and communicate well. 157. In terms of execution styles, which type of advertising might show how a product contributes to a person’s workout and health regime? Slice of life Lifestyle Mood or imagery Personality symbol Correct answer: (B) Lifestyle 158. ______________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. Direct mail Outdoor Online Radio Correct answer: (C) Online 159. All of the following are considered to be consumer-promotion tools EXCEPT: Samples. Push money. Coupons. Patronage reward. Correct answer: (B) Push money. 160. ______________ is defined as being cash or gifts to dealers or their sales forces to “push” the manufacturer’s goods. A display allowance A price-off A spiff Push money Correct answer: (D) Push money Share this:TwitterFacebookMoreLinkedInRedditTumblrPinterestTelegramWhatsApp Related Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 Advertising and Sales Promotion MCQ 0 comment 0 FacebookTwitterPinterestEmail Mr. DJ I Am Dinesh Jat ( Mr. DJ). Completed Mcom. And Currently Pursuing MBA. Interest In Writing Blogs And Spread knowledge To the People. I Want to Provide General Awareness With The People who Are preparing for competitive Exams At a place. previous post ( Best 40+ ) REFRIGERATION and AIR CONDITIONING MCQ-2 next post ( Best 125+ ) CO-OPERATIVE THEORY AND PRACTICE MCQ You may also like 165.63 l53 200 Japanese Bokeh Film Full HD... 15/10/2022 How do I permanently delete my Google business... 19/09/2022 Can you delete a Reddit account? 19/09/2022 How do I recover my AOL email account? 18/09/2022 How do I remove a Dropbox account from... 17/09/2022 How do I remove a device from my... 17/09/2022 Do closed accounts with balances affect credit score? 16/09/2022 How do I delete my FF account? 16/09/2022 How can I delete my Microsoft account? 15/09/2022 How do I remove a saved Google account... 14/09/2022 Leave a Comment Cancel Reply Save my name, email, and website in this browser for the next time I comment. Δ
