Advertising and Sales Promotion MCQ
271. AdSense is,
- An advertising agency
- Set of regulations and standards in advertising
- Google´s advertising programme to display ads in web pages
- Awareness programme introduced to give advices about the advertising tendencies to the consumers
272. ______________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
- Gross rating points
- Reception rate
- Target audience reach
- Rating
273. Three common advertising appeals include
- Objectivity, timeliness and frequency
- Fear, sex, and humour
- Guilt, ego and enrichment
- Possessiveness, pride and social status
274. The primary purpose of a pioneering advertisement is to
- Promote a specific brand’s features and benefits
- Inform the target market
- Show one brand’s strengths relative to those of competitors
- Reinforce previous knowledge of a product
275. Billboard advertising is most effective for ______________ advertising.
- Pioneering
- Advocacy
- Reminder
- Comparative
276. INS means;
- International Newspaper Society
- Indian National Services
- Indian Newspaper Society
- Indian Newspaper Services
277. An advertising message usually focuses on
- The models in the ad.
- Advantages of the product over competing ones
- Availability of the product
- Key benefits of the product that are important to the buyer
278. Brand names and identity advertising are methods that advertisers use to encourage consumers to
- Reach their demographic potential
- Perceive hidden messages
- Make distinctions among products that are actually very similar
- Satisfy subconscious motivations
279. Which of the following is not an aspect of the promotion mix?
- Strategic positioning
- Direct marketing
- Advertising
- public relations
280. Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.
- advertising specialties
- emotions
- customer benefits
- sales promotions