( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

271. AdSense is,

1. An advertising agency
2. Set of regulations and standards in advertising
3. Google´s advertising programme to display ads in web pages
4. Awareness programme introduced to give advices about the advertising tendencies to the consumers

 

272. ______________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

1. Gross rating points
2. Reception rate
3. Target audience reach
4. Rating

 

273. Three common advertising appeals include

1. Objectivity, timeliness and frequency
2. Fear, sex, and humour
3. Guilt, ego and enrichment
4. Possessiveness, pride and social status

 

274. The primary purpose of a pioneering advertisement is to

1. Promote a specific brand’s features and benefits
2. Inform the target market
3. Show one brand’s strengths relative to those of competitors
4. Reinforce previous knowledge of a product

 

275. Billboard advertising is most effective for ______________ advertising.

1. Pioneering
2. Advocacy
3. Reminder
4. Comparative

 

276. INS means;

1. International Newspaper Society
2. Indian National Services
3. Indian Newspaper Society
4. Indian Newspaper Services

 

277. An advertising message usually focuses on

1. The models in the ad.
2. Advantages of the product over competing ones
3. Availability of the product
4. Key benefits of the product that are important to the buyer

 

278. Brand names and identity advertising are methods that advertisers use to encourage consumers to

1. Reach their demographic potential
2. Perceive hidden messages
3. Make distinctions among products that are actually very similar
4. Satisfy subconscious motivations

 

279. Which of the following is not an aspect of the promotion mix?

1. Strategic positioning
2. Direct marketing
3. Advertising
4. public relations

 

280. Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.

1. advertising specialties
2. emotions
3. customer benefits
4. sales promotions