( Best 400+ ) Advertising and Sales Promotion MCQ

by Mr. DJ

Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

331. An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

  1. Trick banner Ad
  2. Spam Ad
  3. Banner Ad
  4. Persuasive Ad


Correct answer: (A) Trick banner Ad

332. All of the following are factors that affect budget decisions except:

  1. Market share
  2. Stage in product life cycle
  3. Product pricing
  4. Competition


Correct answer: (C) Product pricing

333. A marketing philosophy summarized by the phrase “a good product will sell itself” is characteristic of the ______________ period.

  1. Production
  2. Sales
  3. Marketing
  4. Relationship


Correct answer: (A) Production

334. The term “marketingmix” describes:

  1. A composite analysis of all environmental factors inside and outside the firm
  2. A series of business decisions that aid in selling a product
  3. The relationship between a firm’s marketing strengths and its business weaknesses
  4. A blending of four strategic elements to satisfy specific target markets


Correct answer: (D) A blending of four strategic elements to satisfy specific target markets

335. In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

  1. Strategic windows
  2. Strategic leverage
  3. Conversion strategies
  4. Vulnerability


Correct answer: (D) Vulnerability

336. SWOT is an acronym for

  1. Strategy, Working, Opinion, Tactical
  2. Strengths, Weaknesses, Opportunities, Threats
  3. Strategy, Work, Openness, Toughness
  4. Strategy, Weakness, Opinions, Tactics


Correct answer: (B) Strengths, Weaknesses, Opportunities, Threats

337. In advertising jargon `premium´ means;

  1. The amount given to an ad agency by an advertiser
  2. An item that is offered to help promote a product
  3. The interval of publishing or broadcasting an ad item among consumers
  4. A tax amount given to government by an advertiser


Correct answer: (B) An item that is offered to help promote a product

338. ______________ is the time used for the commercial announcement or the announcement itself

  1. Spot
  2. Schedule
  3. Sixty
  4. Sweep


Correct answer: (A) Spot

339. When a company publishes their own publication, it is called as;

  1. House Organ
  2. Company Zine
  3. E-zine
  4. Brochures


Correct answer: (A) House Organ

340. When a company acquires a supplier through an acquisition strategy, this is referred to as:

  1. Vertical marketing system
  2. Horizontal integration
  3. Backward integration
  4. Forward integration


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