( Best 400+ ) Advertising and Sales Promotion MCQ

Advertising and Sales Promotion MCQ

241. ______________ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

1. Matching ad
2. In-text ad
3. Match key ad
4. Key text ad

 

242. Cool hunters are the marketing professionals who make observations and predictions in changes of,

1. The market
2. The Consumers
3. Advertising trends
4. New or existing cultural trends

 

243. ______________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

1. Marketing
2. Campaign
3. Public Relation
4. Product placement

 

244. Which is the following statement is false?

1. In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem
2. Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity
3. Continuity means exposures appear evenly throughout a given period
4. Buyer turnover expresses the rate at which new buyers enter the market

 

245. In the relationship marketing firms focus on ______________ relationships with ______________.

1. Short term; customers and suppliers
2. Long term; customers and suppliers
3. Short term; customers
4. Long term; customers

 

246. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

1. Pricing
2. Distribution
3. Product development
4. Promotion

 

247. ______________ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

1. Video ad
2. Unicast ad
3. Pop-Up Ad
4. Superstitial ad

 

248. What defines PPC (in online arena)?

1. Pay Per Count
2. Per Print Cost
3. Pay Per Click
4. Play Per Click

 

249. The individuals in the print media audience who purchase or subscribe to the publication are called;

1. Primary audience
2. Direct consumers
3. Local audience
4. Visible Audience

 

250. An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

1. Ad vehicle
2. Ad spot
3. Ad slot
4. Ad outlet